International Business Tip

I have done a lot of business dealings in many different countries. This post is not related to travel, but it is related to business.

My tip for the day is that the single most important thing to remember in international business is to understand that when you deal with a foreign company, what is important to you (or your company) is not necessarily what is important to them.

The more information you have about what is important to them - the better chance you have of your business dealings being successful-  because the more you understand what is important to them, the more you can sympathize with and inspire trust in the other person.In international dealings, trust is the key.

Here in North America we are used to complex legal arrangements because it is relatively easy to go after someone if they do not fulfill an agreement. However, in international environments the contract itself is less important then the trust between the parties for resolving any issues that will come up during the agreement. This is because if either party does not want to fulfill their end of the agreement- they can easily just stop doing what they are supposed to. At that point, if you want to take the legal route it is very complicated and expensive to begin proceedings in another country, and it is usually not worth the effort.

The fact is, in many projects or contracts you will encounter situations which are not catered for in the legal document so it is extremely important to have a good relationship and understanding with the other company you are working with. It is less important to have something written down then it is to understand what is important to the other company and to have a mutual understanding of how to work together.

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January 2007
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