The Importance of Knowing Your Prices

I have been looking for a while to buy a digital camera and I figured that New York would probably be a good place, since I was going to be there last week.

As I previously had a Canon camera which I liked, after some research I settled on the Canon SD600.

I did want to make sure to buy from a reputable store because I have heard of rip offs in New York so from my hotel room one evening I checked bestbuy.com which had the camera at 249 dollars. I thought that if I could not find it cheaper I would go with that.

Luckily, the next day I went to Macy’s and in the basement they have an electronics store offering that same camera for 214 dollars. I bought a 2 Gig memory card at the same time for 29 dollar, so I effectively got the memory card for the same price as the camera only from Best Buy.

Now that I am back in Canada with my new toy I just checked the Futureshop website to see if they have it in the same pricerange. They actually have the camera at 289 dollars, and they have a package including the camera and a 512 Mb card at 499 dollars.

So from the lowest price I could find to the highest price there was a difference of 300 dollars.

This shows the importance of knowing your prices.

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December 2006
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