How to Complain Effectively

Over the last few days I have written about the issues I have had with British Airways- here are some ideas about how to complain effectively. These can be used for pretty much any situation.

  1. If you remember just one thing, remember this. Keep copies of all relevant documentation. This includes all e-mails, letters, ticket stubs, receipts, related to the situation.
  2. When you call Customer Service, state the facts, and try to get the person you talk to to look at the situation from your point of view.
  3. Remember that the job of the Customer Service representative to listen to your issue, but they rarely have any power to resolve the issue. However, they can serve a very important function which is to guide you to the right way to get things done within their company. This can be very important and save you a lot of time.
  4. Do not hesitate to ask for names, and to take things to a higher level if you are not satisfied with the answers that you are given.

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November 2006
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